Categories
The DPAs have multiple categories to choose from and are listed below. We've developed categories that best fit the growing business of digital publishing, branded content and advertising technology. There may be overlap in some of the categories, and it is up to the entrant to choose which is most appropriate for that particular entry. An entry can be entered to multiple categories. If work is entered in multiple categories, it may win multiple times.
ENTER YOUR BEST HERE -- DEADLINE EXTENDED TO DECEMBER 9, 2011
- Best Advertising Innovation by a Publisher
- Best Branded Content Integration by a Publisher
- Best Brand as a Publisher
- Best Use of Social Media by a Publisher
- Best Use of Video by a Publisher
- Best Use of Mobile by a Publisher
- Best Use of a iPad/Tablet by a Publisher
- Best Editorial Achievement by a Publisher
- Best Use of Data by a Publisher for Advertising
- Best Use of Data by a Publisher for Content
- Best Monetization Technology for a Publisher
- Best Measurement Technology for a Publisher
- Best Publishing Technology Innovation
- Most Distruptive Publishing Technology
Best Advertising Innovation by a Publisher
Most innovative advertising format, unit(s), sponsorship program on a website, community, portal, social, mobile, search, email, video, tablet, for an advertiser.
Best Branded Content Integration by a Publisher
Best branded content integration using a publisher's content or created content for a brand that helps to build a brand image, product or service on a website, community, portal, social, mobile, search, email, video, tablet, for an advertiser.
Best Brand as a Publisher
Best publication created by a brand that helps build a brand image, provide product information or entertainment, enhance customer service, build community and engagement.
Best Use of Social Media by a Publisher
Best use of social media by a publisher with a purpose to drive engagement, buld a community, increase traffic, share content, or to help sell a product or service.
Best Use of Video by a Publisher
Best use of video by a publisher with a purpose to drive engagement, entertainment, provide information, increase traffic, or provide more dynamic content.
Best Use of Mobile by a Publisher
Best use of a mobile by a publisher to drive engagement, entertainment, provide information, increase traffic, or provide dynamic content on the go.
Best Use of a iPad/Tablet by a Publisher
Best use of the iPad/tablet format for a publication, leveraging the platform to drive engagement, entertainment, provide information, increase traffic, or provide dynamic content.
Best Editorial Achievement by a Publisher
The most outstanding editorial series, story, news coverage, article, or piece of content by a publisher that was a milestone.
Best Use of Data by a Publisher for Advertising
The best use of data and technology to target readers/users across a publication for brand advertising, drive direct response, or promotion. Data can target users on a website, community, portal, social, mobile, search, email, video, tablet, for an advertiser.
Best Use of Data by a Publisher for Content
The best use of data and technology to deliver content, share content, or create more relevant content for readers/users across a publication or content hub.
Best Monetization Technology for a Publisher
The best monetization technology to help publishers increase revenue across a site for advertising.
Best Measurement Technology for a Publisher
The best measurement technology to help publishers better understand and measure their audience through data and analytics.
Best Publishing Technology Innovation
The best publishing technology innovation that helps publishers improve their business through better advertising, content delivery, measurement, or content distribution and discovery.
Most Distruptive Publishing Technology
The most disruptive publishing technology innovation that has changed the publishing business through new methods of content display, delivery, distribution, discovery or monetiziation tools.
