Winners and Finalists
After a day-long look at the digitization of media and marketing – a day in which one speaker pronounced interactive media “the dog” and no longer “the tail wagging the dog” – it was entirely fitting that the top dogs in digital advertising and publishing of 2010 receive a little hard-earned praise. Also appropriate: that so many of the winners this year should be judged “excellent” primarily on the basis of the results they delivered. At the risk of belaboring the metaphor: these dogs can hunt.
Some of the awardees were so outstanding, in fact, they were without peer; nine winners announced last night at the Crowne Plaza in Time Square so far out-distanced their rivals that no finalists were named. Among them: Blue Cross Blue Shield of Michigan’s best consumer community site; ContextWeb’s best B2B community site; 1-800-FLOWERS.com’s best ecommerce mobile app; RockYou’s special video ad network innovation award for its Social Media Deal of the Day; a stand-out video ad campaign of EyeWonder; best email marketing campaign of Datran Media for Oversee.Net; MHz Design Communications’ loyalty campaign for Rogers Communications Inc.
Finally, Crisp’s iPad ad campaign for IBM, dubbed “TheSmarterCity,” and the Best Digital Publishing Platform Innovation (B2B) from Elsevier convincingly proved that making technology accessible to their users in a way that it can benefit their lives and their businesses makes everyone a winner. Browse this list for resources and ideas in your own day job and you can be a winner too.
Best Digital Publishing Platform Innovation:
WINNER: Zinio/Zinio UNITY™ Platform
FINALIST: Yudu
FINALIST: Zmags
Best Digital Publishing Platform Innovation (B2B)
WINNER: Elsevier
Best Advertising Analytics
WINNER: TagMan
FINALIST: ClearSaleing
FINALIST: Meteor Solutions
Best Advertising Network Innovation:
Solve Media / M. Night Shyamalan’s “Devil”
FINALIST: Collective
FINALIST: SpotXchange
Best Advertising Targeting Technology Innovation
WINNER: AdNetik
FINALIST: Compass Labs
FINALIST: Media6Degrees
Best Demand Side Advertising Platform Innovation
WINNER: Turn
FINALIST: AdReady
FINALIST: Marin
Best Rich Media Technology Innovation
Medialets / Mobile Rich Media Advertising Platform
FINALIST: Greystripe
FINALIST: MediaMind
Best Social Media Platform Innovation
WINNER: Buddy Media
FINALIST: DefinedLogic
FINALIST: KickApps
Best Branded Content - Social App
WINNER: Hyundai / Hyundai Tucson Widget
FINALIST: RockYou
FINALIST: SlingShot / Jack Daniel’s Tennessee Whiskey
Best Branded Content - Social Community or Fan Page
WINNER: Engauge/Chick-fil-A
FINALIST: RAPP / GUESS
FINALIST: Slingshot / Jack Daniels
Best Social Engagement Campaign
WINNER: 360i for BRAVO TopChef Just Desserts
FINALIST: Questus for Suzuki Motorcycles
FINALIST: Slingshot for Jack Daniel’s Tennessee Whiskey
Best Community Site-Consumer
WINNER: Blue Cross Blue Shield of Michigan
Best Community Site-B2B
WINNER: ContextWeb / PubVantage
Best Video Ad Campaign
WINNER: EyeWonder
Best Video Site
WINNER: DECA / Momversation
FINALIST: FEARNet
Best Video Ad Network Innovation Award or Recognition
WINNER: RockYou Social Media Deal of the Day
Best Branded Content Video
WINNER: Ogilvy/ CapriSun
FINALIST: DECA / Hyundai
FINALIST: HBO/ True Blood
Best Digital Magazine:
WINNER: Men's Health
FINALIST: TransworldSnow+
FINALIST: Trend Hunter
Best Digital Branding Campaign
WINNER: Initiative / Hyundai Genesis Coupe
FINALIST: Almighty/ PopSugar / New Balance
FINALIST: RAPP / GUESS
Best Mobile Advertising Network Innovation
WINNER: Limelight Networks, Inc.
FINALIST: Chitika
FINALIST: Zumobi Network
Best Advertising on a Mobile App
WINNER: Medialets & NPR / Vampire Weekend Contra
FINALIST: Mediasmith / SEGA of America, Iron Man 2 The Video Game
Best Mobile Branded Content
WINNER: Telepictures Productions TMZ App (iPhone/Android Combined)
FINALIST: HBOAgencies / Eastbound & Down S2
Best iPad App – Utility
WINNER: Zinio / Zinio Digital Magazines
FINALIST: JiWire / Wi-Fi Finder
Best iPad Advertising Campaign
WINNER: Crisp / IBM - TheSmarterCity
Best Mobile App - eCommerce
WINNER: 1-800-FLOWERS.COM
Best Mobile App – Content
WINNER: Consumer Reports / Kargo
FINALIST: Comcast Entertainment / E! Online
FINALIST: US Magazine / Kargo
Best Paid Mobile App
WINNER: Consumer Reports Mobile Shopper iPhone app
FINALIST: Sony Music Entertainment - Alicia Keys Open Mic
Best Branded Content – Viral
WINNER: HBO / True Blood - Oh Sookie Video
FINALIST: SapientNitro / Powerade
Best Contest or Sweepstakes:
WINNER: HBOAgencies / True Blood Ultimate Fan Experience
FINALIST: Initiative / Dr Pepper Cherry
Best Digital Direct Response Campaign
WINNER: MetLife / Neo@Ogilvy
FINALIST: Initiative / Intuit - TurboTax
FINALIST: MileOne
Best Email Marketing Campaign
WINNER: Datran Media / Oversee.Net
Best Loyalty Campaign:
WINNER: MHz Design Communications / Rogers Communications Inc.
Best Search Campaign:
WINNER: MetLife / Neo@Ogilvy
Covario / Adobe Systems Inc.
Response Mine Interactive / Education First Educational Tours College Break
