The DPAs have multiple categories to choose from and are listed below. We’ve developed categories that best fit the growing business of digital publishing, branded content and advertising technology. There may be overlap in some of the categories, and it is up to the entrant to choose which is most appropriate for that particular entry. An entry can be entered to multiple categories. If work is entered in multiple categories, it may win multiple times.
Best Advertising Innovation by a Publisher
Most innovative advertising format, unit(s), sponsorship program on a website, community, portal, social, mobile, search, email, video, tablet, for an advertiser.
Best Branded Content Integration by a Publisher
Best branded content integration using a publisher’s content or created content for a brand that helps to build a brand image, product or service on a website, community, portal, social, mobile, search, email, video, tablet, for an advertiser.
Best Editorial Achievement by a Publisher
The most outstanding editorial series, story, news coverage, article, or piece of content by a publisher that was a milestone.
Best Content Marketing Program
The campaign that most effectively utilizes content marketing in a way that both engages the consumer and demonstrates real business results
The site, platform or publication that demonstrates the best, most innovative design with an eye toward usability on desktop, mobile and tablet.
Best Monetization Technology for a Publisher
The best monetization technology to help publishers increase revenue across a site for advertising.
Best Publishing Technology Innovation
The best publishing technology innovation that helps publishers improve their business through better advertising, content delivery, measurement, or content distribution and discovery.
Best Use of a iPad/Tablet by a Publisher
Best use of the iPad/tablet format for a publication, leveraging the platform to drive engagement, entertainment, provide information, increase traffic, or provide dynamic content.
Best Use of Mobile by a Publisher
Best use of a mobile by a publisher to drive engagement, entertainment, provide information, increase traffic, or provide dynamic content on the go.
Best Use of Social Media by a Publisher
Best use of social media by a publisher with a purpose to drive engagement, buld a community, increase traffic, share content, or to help sell a product or service.
Best Use of Video by a Publisher
Best use of video by a publisher with a purpose to drive engagement, entertainment, provide information, increase traffic, or provide more dynamic content.
Most Disruptive Publishing Technology
The most disruptive publishing technology innovation that has changed the publishing business through new methods of content display, delivery, distribution, discovery or monetiziation tools.
Publisher of the Year
The publisher that has pushed the industry forward the most.