Can you explain how the campaigns are judged?
All entries are screened by our judging committee and then winnowed down to a list of 3 finalists. The entry brief and any and all creative, web, and technology entries will be viewed by the judges to make sure the entry is evaluated for the medium. The judges are sequestered prior to the event and select the winners during a round table session.
Who are the judges for the competition?
The Awards are selected by our esteemed judging committee made up of leading media and marketing experts, journalists, industry insiders, marketers, publishers, and technology visionaries.
Judges for the 2013 Digiday Publishing Awards include:
Rich AntonielloCEOComplex Media
Recognizing that consumers were migrating online for content, Rich oversaw the Complex’s expansion onto the Web with the launch of Complex.com. In 2007, he formed Complex Media Network (www.complexmedianetwork.com), which is currently comprised of 100-plus sites targeted toward men to find the latest entertainment, gaming, sports, fashion and product news. Under his direction, CMN has experienced 150-plus percent revenue growth over the past three years and has increased its audience from 9 million to 48 million unique monthly visitors and from 92 million to 518 million page views. Prior Complex, he spent four years at National Geographic Adventure magazine, where he created the National Geographic Adventure Gorge Games in association with NBC, and saw 35 percent growth in revenue year-over-year during his time there. He began his career at Saatchi & Saatchi Worldwide, where he handled media planning for Proctor & Gamble, Sauza and Paddington Brands.
Noah Brier is co-founder of Percolate, a tool that helps Fortune 500 brands create content at social scale. Prior to founding Percolate, he ran the strategy department at The Barbarian Group. In 2009, he was named to Fast Copany’s 100 Most Creative People in Business.
When Henry Copeland started Blogads.com in 2002, people thought placing ads on obscure online diaries was idiotic. Today, with social media recognized as a news-maker and king-breaker, Blogads connects blue-chip advertisers with the readers of pivotal social sites like PerezHilton, ThinkProgress and UrbanDictionary. With three dozen sales and software staff in Durham, N.C. and Budapest, Hungary, the company provides soup-to-nuts services for advertisers and publishers, including tools like Twiangulate, Pullquotes, Twialog and Distillry.
Michael Lebowitzfounder & CEOBig Spaceship
Michael Lebowitz is founder and CEO of Big Spaceship, a creative innovation agency pioneering connected experiences, products and platforms. Since launching Big Spaceship in 2000, he has defined the strategy and vision for Big Spaceship’s growth and culture while working closely with clients that include Adobe, Chobani, Crayola, Google, HP, Shake Shack and Wrigley. Over the past decade, he has led Big Spaceship to attain countless awards of high distinction, including a Primetime Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael is also a founder and was an inaugural board member of SoDA, the Society of Digital Agencies. He is a member of the International Academy of Digital Arts & Sciences and AIGA’s Visionary Design Council. Prior to starting Big Spaceship, Michael spent three years at Thoughtbubble in New York.
Joshua Nafmandigital brand managerPepsiCo
Joshua is a digital brand manager at PepsiCo, where he drives the digital marketing agenda for the Pepsi Lipton Partnership, North American Coffee Partnership with Starbucks and Pepsi Next, Diet Pepsi and Pepsi Max brands.
Karen Patevp of content strategyiCrossing
As vice president of content strategy, Karen Pate, Ph.D., is responsible for the methodologies and processes related to the analysis, creation, maintenance, governance and measurement of content. With over 22 years of experience designing and developing information structures and systems, Karen knows has broad experience in content strategy, user experience analysis, design and development for a variety of industries, including manufacturing, finance, energy, health care, transportation, retail, hospitality and telecommunications. Her experience includes working with a research and development team that defined processes and practices for how to granulize content into knowledge objects so they could be re-used for multiple purposes. Karen has worked with clients such as Southland Corporation, American General, Dell Computers, HP, Storage Technology, Symantec, Rackspace, Sprint, GlaxoSmithKline, Abbott Laboratories, American College of Emergency Physicians, AT&T, Chrysler, Budget Rent a Car, Dollar/Thrifty Car Rental, 3M, Incyte Genomics, LeCroy Center for Telecommunications, Thomson Finance, Western Reserve, TXU Energy, Fleetguard, International Paper, Gevity, CNL and Nokia.
Matt Rosenbergvp of marketingTaykey
Matt is a 16-year digital marketing veteran. Prior to Taykey, he founded the strategy and market research practices at Say Media, developing content-based advertising programs for Fortune 500 brands. He led business development at award-winning creative agency Big Spaceship and oversaw both media and creative accounts at Organic, where he also founded the Los Angeles office. On the client side, Matt was an early digital marketing leader at Sony Pictures.
Todd Sawickiformer CROCheezburger
Todd was formerly the CRO for the Cheezburger Network, the network of online humor sites including ICanHasCheezburger.com and FAILBlog.org. The Cheezburger Network makes more then 12 million people a month laugh across more then a quarter of a billion page views. Previously, Todd was the vp of marketing/business development at Lookery, where he led the growth of its ad network to 4 billion impressions a month, leveraging 175 million user targeting profiles for Lookery’s next generation social ad and data targeting platform. Todd has also worked at online commerce, data, video and gaming startups in his career.
Vikram Somayagm, Weather FXWeather Channel
As general manager of The Weather Company’s new WeatherFX division, Vikram Somaya leads the team that creates localized ad targeting solutions using TWC’s access to location data and the most comprehensive weather data in the world. New in 2012, the WeatherFX division builds on TWC’s value proposition and differentiator by using weather analytics, weather triggering and dynamic messaging to connect businesses to consumers through weather and climate. Vikram joins TWC from Thomson Reuters, where he served as vp of global operations and audience. There, he managed the global team across 17 markets in the U.S., EMEA and APAC, and assessed and managed the rollout of audience data across consumer media and other company divisions. He was also responsible for creating a successful private exchange across the programmatic ecosystem. Previously, Vikram helped build out data-driven marketing company Bluekai as managing director of business development and channel sales. He served as executive vp of sales and marketing at Milabra, consulting an early-stage company in machine-learning-derived technologies. He also served as vp of strategic alliances at Phorm, an online behavioral targeting technology company, and as vp of strategy management at Operative Media, an advertising business management company. Vikram began his career at creative agency Cliff Freeman and Partners.